It’s crucial for artists/bands to sell tickets in order to, not only get involved in our events but also to show people that you have a stable fan base. Being innovative, using social media, engaging in different ways...it’s not an easy task. But here is a small guide to get you started and become a sales expert.
Maximize your contact resources
Start with family and friends and their family and friends (seriously!). They are your closest supporters. The key to success in the music industry is self promotion, so if you were not a salesperson before, you should get yourself started to get into the business. Some people will just be there for you personally, but if you can show them you got what it takes, they might also tell their friends to come. Word-of-mouth is an amazing, effective, unexpected kind of communication if you know how to use it. You will never know if you don’t dare to try. Who knows if that friend of your friend of your relative is a music producer? If you play your cards right, you might even get lucky!
Use both social & traditional media
Get yourself a Twitter account, a Facebook page, Instagram account, a YouTube channel and upload your videos, there’s a big chance that people are interested in coming to support you after watching your clips - but make them catchy, and straight to the point. However, don’t rely too much on Facebook, it can be a great tool to promote your show, but it can’t be the only tool you use. Print out also physical promo materials like posters and flyers. Drop them at your favorite stores, coffee shops, hip clothing stores, and venues (for example). We live in such a digitized world that receiving an invitation in the physical world is awfully refreshing, especially if it’s given to you by a friend. You can also get stickers made with your band name/logo and tag the streets up (just make sure you don’t have to pay a fine for it). Hook your friends, family and fans up with some stickers and tell them to go to town with them!
Going out into the world
Go out more often weeks before the show. Birthday parties, big shows, bars, after-work gatherings... You never know who you are going to meet. Talk to everyone in the parties, it will eventually come up that you are a musician and you can just “by the way” invite them to your event. A personal invitation is incredibly effective. You could even follow up with them through Facebook, or a text message would do the work of reminding them a few days before the show. It may sound sales-y or presumptuous but it is what you have to do when you start your career in the music industry.
Be professional
Get yourself or your band a proper bio. You don’t want to invite people to your show without knowing anything about you. Some things to remember to mention in your bio: What is your musical background/history? What makes you special? Who do you sound like? Why should everyone want to see you play live? It’s really important for people to get to know you, when you are first starting out. Make sure it’s all over your social media, as well, maybe check out some music bloggers who may want to write a story about you too, and send them your music and bio too.
Want to learn more about how to write a bio? Check Kaykeria’s article here.
You also want to have all the contact information available on your websites. Dump your yahoo or hotmail, if you can’t get an email like [email protected], create at least a Gmail account [email protected]
Use Landmark Events website/Facebook page
Here at Landmark Events, we are ready to help you step by step. All the information about the company / the event is available on our website. We also reach out to bloggers, music stores, recording studios, music academies, media, and our partners in your city to make sure that people are well-informed about our show. You can post on our Facebook events pages for your specific event, to encourage people contact you for the tickets, use our links to send out to your fans, friends, supporters, etc.
The final step is going to keep people up to date through your contact list. You might also want to update your pages with show listings and song samples for future events.
The process of self-promoting could be time-consuming, but everyone has to go through it, if you have a good promotional base right now at the beginning, and you prove yourself at the showcases, you are that much closer to success!
Maximize your contact resources
Start with family and friends and their family and friends (seriously!). They are your closest supporters. The key to success in the music industry is self promotion, so if you were not a salesperson before, you should get yourself started to get into the business. Some people will just be there for you personally, but if you can show them you got what it takes, they might also tell their friends to come. Word-of-mouth is an amazing, effective, unexpected kind of communication if you know how to use it. You will never know if you don’t dare to try. Who knows if that friend of your friend of your relative is a music producer? If you play your cards right, you might even get lucky!
Use both social & traditional media
Get yourself a Twitter account, a Facebook page, Instagram account, a YouTube channel and upload your videos, there’s a big chance that people are interested in coming to support you after watching your clips - but make them catchy, and straight to the point. However, don’t rely too much on Facebook, it can be a great tool to promote your show, but it can’t be the only tool you use. Print out also physical promo materials like posters and flyers. Drop them at your favorite stores, coffee shops, hip clothing stores, and venues (for example). We live in such a digitized world that receiving an invitation in the physical world is awfully refreshing, especially if it’s given to you by a friend. You can also get stickers made with your band name/logo and tag the streets up (just make sure you don’t have to pay a fine for it). Hook your friends, family and fans up with some stickers and tell them to go to town with them!
Going out into the world
Go out more often weeks before the show. Birthday parties, big shows, bars, after-work gatherings... You never know who you are going to meet. Talk to everyone in the parties, it will eventually come up that you are a musician and you can just “by the way” invite them to your event. A personal invitation is incredibly effective. You could even follow up with them through Facebook, or a text message would do the work of reminding them a few days before the show. It may sound sales-y or presumptuous but it is what you have to do when you start your career in the music industry.
Be professional
Get yourself or your band a proper bio. You don’t want to invite people to your show without knowing anything about you. Some things to remember to mention in your bio: What is your musical background/history? What makes you special? Who do you sound like? Why should everyone want to see you play live? It’s really important for people to get to know you, when you are first starting out. Make sure it’s all over your social media, as well, maybe check out some music bloggers who may want to write a story about you too, and send them your music and bio too.
Want to learn more about how to write a bio? Check Kaykeria’s article here.
You also want to have all the contact information available on your websites. Dump your yahoo or hotmail, if you can’t get an email like [email protected], create at least a Gmail account [email protected]
Use Landmark Events website/Facebook page
Here at Landmark Events, we are ready to help you step by step. All the information about the company / the event is available on our website. We also reach out to bloggers, music stores, recording studios, music academies, media, and our partners in your city to make sure that people are well-informed about our show. You can post on our Facebook events pages for your specific event, to encourage people contact you for the tickets, use our links to send out to your fans, friends, supporters, etc.
The final step is going to keep people up to date through your contact list. You might also want to update your pages with show listings and song samples for future events.
The process of self-promoting could be time-consuming, but everyone has to go through it, if you have a good promotional base right now at the beginning, and you prove yourself at the showcases, you are that much closer to success!
